Berkey® Brand Guidelines

Berkey® by NMCL has a few guidelines for dealers using brand assets. Please take a moment to familiarize yourself with them.

Proper use of Berkey® by NMCL logos and marketing assets helps create a strong, consistent brand identity across all of our consumer touchpoints. Authorized Berkey® by NMCL Dealers should follow the guidelines below when using our logos.

Co-Branding Tile

Use the Authorized Berkey® Dealer Co-Branding Tile in conjunction with your store’s own dealer logo (see example below).

Usage tips:

  • Use distinctly different logo fonts and marks (the drop icon) when creating your own custom dealer logo
  • Use Berkey® brand colors to coordinate your marketing assets

Berkey France has a logo which follows these guidelines properly. Please create your own, distinct concept.

Trust Badge

By displaying the trust badge, your customers can buy with confidence—knowing they’ll be receiving only authentic, direct-from-the-factory Berkey® systems, accessories and replacement items.

There is no substitute for Berkey® quality. Read our article that explains the serious consequences of buying counterfeit Berkey® products.

Usage tips:

  • Use the Trust Badge on your website, digital ad banners, emails, printed ads and more
  • Several different shapes/sizes are available to fit your design needs
  • Make sure you provide a link on your site to BerkeyByNMCL.com

The Berkey® by NMCL logo

The Berkey® by NMCL logo is proprietary. Dealers are not permitted to use the brand logo, but are encouraged to create coordinating marketing assets that benefit from brand consistency while creating a unique dealer identity.

Please Note:

Full-size, high resolution versions of the logos above are available for download and use by Authorized Berkey® Dealers. Dealers should not download the low-resolution example images from this page. See account manager with any questions.

Also, Dealers are not permitted to:

  • Alter the approved logos above in any way
  • Use the official Berkey® by NMCL corporate logo in place of your own dealer logo
  • Combine the official Berkey® by NMCL corporate logo with other graphics without written consent from Berkey® by NMCL

The official brand colors are as follows:

  • Secondary, accent color- light blue: #9fb2c2
  • Secondary, accent color- medium blue: #5e7587
  • Primary color- dark blue: #3e5063

Berkey‌® By NMCL’s social media team works diligently to curate engaging online content that supports our brand.

Protect Our Brand By Posting Properly
Authorized Berkey‌® Dealers are encouraged to use images produced by Berkey‌® By NMCL in their own social media posts—provided that the images are accompanied by the dealer’s own original messaging. @berkeybynmcl should be tagged on the photo and in the body of the social media message. Reposting of imagery and messaging created by influencers, brand ambassadors and other non-Berkey‌® by NMCL sources (which is clearly denoted in each post) is strictly prohibited.

Social Media Logo Usage
Authorized Berkey® by NMCL Dealers are to use their own customer Dealer logo (properly using the Authorized Berkey® Dealer Co-Branding Tile).

Do not use the main drop logo mark, which is reserved only for official company-run Berkey® by NMCL social accounts: