There Is No Substitute for Berkey® Quality. Choose Only Authentic Berkey® Products.
Over two decades ago, NMCL developed the proprietary formulation for our Black Berkey® Elements, which are the primary filters used in Berkey® systems and are designed to meet the specific needs of consumers seeking practical and cost-effective water filtration solutions. During their history, Black Berkey® Elements have undergone what we believe to be the most rigorous testing of any other gravity-fed water filter elements. Berkey® systems are simple and easy to use and require no electricity, costly installation, or tools, providing economical, long-lasting water filtration for just pennies a gallon. Berkey® systems are used every day in homes around the world by discerning consumers who trust the quality of Berkey® systems to meet their drinking water needs.
As a result, Black Berkey® Elements have become known as the gold standard in gravity fed water filtration, becoming the most popular name in its category of water filtration products.
However, with the recent influx of Chinese and other foreign counterfeit filters entering the market (inferior products that appear very similar to genuine Black Berkey® Elements), consumers are being misled by not being able to determine the difference between the authentic Black Berkey® Elements and the counterfeit carbon block filters. These foreign counterfeit products have inherent performance and usability issues, which customers now are mistakenly attributing to Berkey® products—damaging our brand’s hard-earned and well-deserved reputation for performance and reliability. This deception must be addressed.
Don’t be fooled into buying a counterfeit or knockoff—here’s what you need to know so you can shop for Berkey® systems with confidence.
Counterfeits
Carbon block filters repackaged in boxes imitating Berkey’s graphics, logos, holograms, bar codes, instructions and warranty information.
Lookalike Brands
Knock-off carbon block filter brands that market their filters as equivalent “replacements” or “interchangeable” with Black Berkey® Elements.
False & Misleading Statements
Imported knockoff and lookalike brands often use our trusted Berkey® name, and long-established part number “BB9-2” for Black Berkey® Elements, in product listings to legitimize their own brand—creating confusion in the marketplace and enticing consumers to buy their cheap carbon block filters and other lookalike Berkey® products.
What makes Black Berkey® Elements different than the counterfeit and lookalike filters?
Black Berkey® Elements are composed of a proprietary blend of multiple media types designed to work synergistically and target specific contaminants that far exceed the reduction capabilities of carbon block filters that are solely composed of activated carbon.
How to Verify Authenticity of Black Berkey® Elements by Identifying Counterfeit Products
See samples of counterfeit versus authentic product. Plus, learn what to do if you’re sold a counterfeit.
Avoid Unauthorized Sellers
While online marketplaces are great place to shop, there are sellers known to us that sell counterfeit or lookalike Berkey® products. Counterfeit carbon block filters do not address the same array of contaminants multiple accredited third-party labs have reported that authentic Black Berkey® Elements remove or dramatically reduce; therefore these fakes or lookalikes present a danger to the health and well-being to those consuming water filtered from counterfeit or lookalike Berkey® systems. Since the authenticity, source or condition of the products cannot be guaranteed, we do not support or warranty these items.
Important Notices
NMCL—Statement Regarding Berkey Water Filter Lawsuit
Attorneys typically advise clients not to discuss ongoing litigation, and New Millennium Concepts, Ltd. (NMCL), provider of Berkey® water [...]
Understand Potential Risks When Buying a Gravity-Fed Water Filter
When purchasing a gravity-fed water filter system, it's the quality of the filter elements that matters most. We discuss why, and what to watch out for in this notice.
Don’t Fall for “It Fits, So It’s a Replacement”
Be wary when you see “fit” language—fit and performance are two very different things. Imitation filters can be made to fit Berkey® systems. However it is performance that directly impacts your loved ones.
The Fallacy of “All-in-One” Fluoride Reduction Filters
Beware of claims that gravity filtration elements can remove fluoride without any need for separate fluoride reduction elements i.e. “All-in-One” filter elements. Comparison testing now available.
Recent Notices & Information
NMCL—Statement Regarding Berkey Water Filter Lawsuit
Attorneys typically advise clients not to discuss ongoing litigation, and New Millennium Concepts, Ltd. (NMCL), provider of Berkey® water [...]
Understand Potential Risks When Buying a Gravity-Fed Water Filter
When purchasing a gravity-fed water filter system, it's the quality of the filter elements that matters most. We discuss why, and what to watch out for in this notice.
Don’t Fall for “It Fits, So It’s a Replacement”
Be wary when you see “fit” language—fit and performance are two very different things. Imitation filters can be made to fit Berkey® systems. However it is performance that directly impacts your loved ones.
The Fallacy of “All-in-One” Fluoride Reduction Filters
Beware of claims that gravity filtration elements can remove fluoride without any need for separate fluoride reduction elements i.e. “All-in-One” filter elements. Comparison testing now available.